Designing Salesforce systems your teams can actually use

Your problem
Many organizations fall between two worlds
Small and mid-sized organizations often face the same operational challenges as large enterprises —
but without the budget, internal teams or appetite for heavy consulting models.
Traditional consulting firms are often:
designed for large-scale, long-term programs
driven by delivery volume and billable days
poorly adapted to lean teams and pragmatic needs
As a result, many SMBs and nonprofits end up with over-engineered systems that are costly, hard to maintain and poorly adopted.
My approach
A pragmatic, client-first approach
My work is guided by one priority: helping you succeed with Salesforce — not maximizing project size.
What that means in practice:
Designing right-sized solutions, adapted to your real needs
Favoring standard Salesforce features over custom complexity
Being transparent about what is useful, optional or unnecessary
Helping your teams become autonomous, not dependent
I work as a partner, not as a delivery factory.
How can I help you?
Salesforce Strategy & Scoping
Business needs analysis
Salesforce org audit
Functional recommendations & roadmap
Guidance on clouds, features and licenses
Implementation & Configuration
Salesforce Core Clouds
Experiences in NonProfit Cloud, Field Service, CPQ, Data Cloud, Marketing
Data model design (Accounts, Contacts, Person Accounts…)
Automations (Flows, validation rules)
Dashboards & reporting
Optimization & Project Recovery
Simplifying complex Salesforce orgs
Taking over stalled or misaligned projects
UX / UI improvements
Data cleanup and reliability
Enablement & Knowledge Transfer
Team training
Clear, usable documentation
Ongoing or ad-hoc support
Helping teams become autonomous
MY BACKGROUND
CRM Strategy & Salesforce Implementation Specialist

Salesforce Senior Consultant, SK Creative Solutions
2025 - Present
Salesforce Consultant, IBM (Switzerland)
2020 - 2023
Email marketing specialist, Deloitte (Switzerland)
2023 - 2024
Salesforce Consultant, Capgemini (France)
2018 - 2019
Happy clients
Sarah led our Salesforce migration with clarity and rigor.
She structured our data model, secured sensitive information, and ensured our integrations were stable and scalable.
Her ability to translate complex technical decisions into clear business implications made a real difference for our leadership team.

J. M.
Head of Operations, International Nonprofit Organization
What impressed us most was Sarah’s structured approach.
She didn’t just implement Salesforce — she challenged our assumptions, clarified our requirements, and built an architecture that will support us for years.
This was not just a technical project. It was strategic.

A. R.
Managing Director, Mid-sized Organization
Sarah combines technical expertise with business intelligence.
She sees the system as a whole — data governance, user adoption, reporting, security.
We felt supported at both the strategic and operational levels.

E. C.
CEO, Impact-driven Organization
Beyond Salesforce implementation, Sarah helped us structure our client data and marketing workflows in a way that supports our long-term growth.
Her understanding of both luxury positioning and CRM architecture is rare.

J. M.
Founder, Independent Watchmaker
LET’S BUILD A CRM THAT WORKS FOR YOU
I help organizations design, implement and optimize Salesforce to support growth, operational clarity, and long-term scalability.
Salesforce Insights — Once a Week
Actionable CRM strategy, architecture tips, migration lessons, and real-world implementation insights.
No fluff. No generic advice.
Just structured thinking for serious organizations.

